John LaFemina
Holbrook, New York 11741
212.993.6422       516.937.8254
jlafemina@gmail.com
http://johnlafeminasblog.blogspot.com/

 

GOALS & DIRECTION
I am seeking a position where I can utilize my knowledge and experience of 25+ years in the sales industry to help a special company achieve their goals, wants and desires.  I am not interested in fully managing a business or organization.
A start-up company as well as an established company looking to regain a leadership position in their particular vertical are sweet spots for my experience.  All considered positions would be Business-to-Business sales/ Business Development

 

CAREER SKILLS/KNOWLEDGE

• Sales/account management
• Client development/relations
• Revenue growth strategies
• Profit growth strategies
• Deal-making/negotiating
• Turnaround strategies
• Staff supervision/development
• Productivity improvements
• International markets
• Project management
• Product development
• Planning/scheduling
• Team motivation
• Cost control/reductions
• Design/specifications/prototypes
• Training

PARTIAL CLIENT LIST  • CitiGroup 
• EZE Castle
• Toy r Us
• Merrill Lynch 
• Macys
• MetLife 
• Nautica
• MBNA
• Saks Fifth Avenue
• Conde Naste 
• Escada
• Readers Digest
• Ralph Lauren Polo
• Fairchild Publications
 

CAREER ACHIEVEMENTS
• Co-Founded Rainbow Broadband, Inc (www.rainbowbroadband.com) with the Founder & owner Russ Hamm in 2004. Rainbow Broadband is a local New York City ISP that utilizes a combination of Microwave radios as the local loop and Fiber as the core network.  Together we had created 100+ lit buildings, 300+ customers, and 2.5MM+ in revenue by using direct sales, forming and developing channel partnerships/ relationships, and utilizing building centric marketing to decrease Capex by generating new revenue in lit buildings. In 2012 I cashed out to seek new opportunities not at the senior executive level.

 

• Starting as an Account Executive (1998) and finishing as a District Manager for Corporate Accounts (2002) with WAM!NET, we developed new markets as well as growing established markets for the company.

• Our team was presented with four awards at WAMNET including #1 Corporate Account Manager globally for the year 2000 with sales at 138% of quota (1.38 Million), and the Golden Gavel Award for 1999 for our assistance in helping the legal department streamline their custom contract process. We were also presented with two ‘Crystal Bang’ awards for leading sales in certain quarters. Overall my team and I lead the company Worldwide in six out of 17 quarters.

• In the four+ years at WAMNET we personally signed over three hundred accounts. Some of the Fortune 500 accounts I signed were; MetLife, Readers Digest (International), Merrill Lynch, TV Guide, Salomon Smith Barney, Equitable Insurance, Wenner Media, HBO, Toys R Us, The New Yorker Magazine, U.S. News & World Report, Pearson Education, Reed Business Information (formerly Cahners Business Information), and Macy’s (div. of Federated Dept. stores). The 80/20 rule applied with the 80% of business for the company coming out of our territory.

• As a Business Development Account Executive for N.R.I. Digital my function was to find business for the new ‘digital output’ division. Along with one other associate we went from zero sales to just under $500,000.00 in one year. Some accounts I brought to NRI were, Nautica, Timex, Saks Fifth Avenue, Fortunoffs and Escada.

BUSINESS EXPERIENCE

• Rainbow Broadband-10/04- 5/12- Vice President Sales www.rainbowbroadband.com

• Network Access Products, Inc. 7/02- 10/04-Director, Corporate Account Sales
Find and manage clients for carrier services, monitoring and maintenance of networks. 
Find and develop channel partnerships.

WAM!NET 3/98-7/02

District Corporate Account Manager 4/02-7/02
Manage and develop corporate clients from business unit clients to corporate level users.
Corporate Account Manager 11/99 -4/02
• Established excellent rapport with clientele.
• Conducted complex negotiations with VP, Sr. VP & C level clients.
• Negotiated and worked with the IT Departments, as well as the business unit and legal divisions through finalization of contract to installation and training of the account.

Sr.Account Executive 3/98-11/99
• Coordinated efforts and team development of the territories using members of my teams: Account Executive, Account Manager, and Technical Account Manager.
• Moved my territory from a hunt mode to a consultative role and from supplier side close to a specifer close which in turn forced the suppliers to join the network.

N.R.I. Digital 11/96-2/98
Sales-Business Development
• Create business for the newly formed digital division by establishing leads through cold calling, Internet and referrals.
• Clients included: Nautica, Timex, Saks Fifth Avenue, Fortunoffs and Escada.
• Applied Graphics Technologies 2/90-4/94
Account Executive / Account Manager
• Sold and supplied digital color and prepress for various high end fashion clients including: Fairchild Publications, Christian Dior, Ralph Lauren Polo, Giorgio Beverly Hills, Diane Von Furstenberg, ABC Publications, and Philip Morris.
• Generated 1 million in sales over a three year period from a single cold call.